Snapchat’s New Features

snapghost

As Facebook’s Instagram drives to oust the popular disappearing messaging app Snapchat, both apps seem to be adding features here, there and everywhere. It’s hard to keep up!

Snapchat have had a busy month or two, with launching features such as the innovative Snap Map feature and more recently, On-Demand Geofilters.

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Instagram May have 1-up Over Snapchat

Instagram new feature

Image: Instagram

Instagram stole Snapchat’s story feature, old news… Well, now they may have 1-up on the original disappearing instant messaging platform.

Instagram is now offering even more photo and video messaging options to 200+ million Story users. It’s called Direct. Direct, launched last November, has been Instagram’s name for its disappearing messages. Now, Instagram is plugging its disappearing photo and video messaging within its Stories feature.

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New-Age Marketing: The Rise of Live-Video Streaming Apps

live video social media marketingOver a year ago in March 2015 Twitter announced that it had purchased live-video streaming mobile app company, Periscope, at a figure just south of $100 million — among the social media giant’s most expensive purchases. A few days after this rival video-conferencing app Meerkat steals the show at the annual SXSW Interactive festival, with scores of tech early adopters using the app to stream live panels and talks from the conference in Austin. This was the beginning of the journey for live-video streaming apps. In this article I will outline what has worked, what hasn’t worked, and who has got the right ideas going  forward.

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