Facebook Data Scandal: What Now?

facebook on mobileOnce again the biggest social media network, Facebook, are in the spotlight- for all the wrong reasons. The drama began when the $500 billion company admitted Friday that data analysis firm Cambridge Analytica, which has close ties to President Trump’s election campaign and right-leaning megadonors, used data that had been collected from 50 million users without their consent. Facebook has since suspended Cambridge Analytica’s access to its platform.

Cambridge Analytica issued a number of press releases in the days following the explosive media reports, saying that it “strongly denies the claims” it acted improperly.

Continue reading

Grow Your Blog With Social Media

social media blog optimizationBy Tamara Tanney, @itstamaragt

Whether you are a veteran blogger or new on the scene, there is no question that social media plays a huge role in the growth and influence of your blog. Done are the days where traditional marketing is the only way to maximize our reach. The new wave of social media marketing allows blogs, business owners, brands, and individuals share their message and knowledge with a plethora of users from around the world. For those heavily committed to blogging, this also helps them rake in some money!

Continue reading

Bonfire- Facebook’s group chat app?

houseparty

Image: Houseparty

There is a new player in town, Houseparty- a group chat app popular with teenagers. Houseparty, built by founder Ben Rubin and his team last year, was designed for teens who want to dip in and out of live online gatherings. It notifies you if your friends are online and hanging out online and invites you so you can go and join them at these digital “parties”. By November 2016, almost 1.2 million users spent round 20 minutes a day using the app. Currently, Houseparty is in the US App Store’s top 200 app, sitting at 152, and 14 in the social network category (App Annie,2017).

Continue reading

New-Age Marketing: The Rise of Live-Video Streaming Apps

live video social media marketingOver a year ago in March 2015 Twitter announced that it had purchased live-video streaming mobile app company, Periscope, at a figure just south of $100 million — among the social media giant’s most expensive purchases. A few days after this rival video-conferencing app Meerkat steals the show at the annual SXSW Interactive festival, with scores of tech early adopters using the app to stream live panels and talks from the conference in Austin. This was the beginning of the journey for live-video streaming apps. In this article I will outline what has worked, what hasn’t worked, and who has got the right ideas going  forward.

Continue reading

Social Media Content- What Works and How to Grow Organically

social media contentWhen it comes to the internet it can be a scary and confusing place, and there is a lot of nonsensical content out there. Finding good content can sometimes be like trying to find a needle in a haystack, or a four-leaf clover in a six-acre field…

“The quality of user-generated content varies drastically from excellent to abuse and spam”

So what makes content high-quality, what content works when trying to engage users and potential customers on social media, and how do you get it in front of as many eyes as possible without shelling out £££ for “sponsored posts”?

Continue reading