A 3-Step Guide: Converting Clicks Into Customers

google analytics

Getting clicks to your site is easier now more than ever. Anyone can drive clicks using a range of different platforms, from Google to social media sites, on any budget.

But how do you covert these clicks into conversions? This is a different proposition entirely. Getting people to your website is just half of the challenge.

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Why Use A Social Media Management Tool?

Social Media Tool

Social media is a key component of marketing today, and should be included in every marketing plan. If not, you’re missing a trick!

But how can you streamline your social media activity to make it more efficient, and at the same time make your job a lot easier?

Cue social media management tools. Here’s 4 reasons why you need to be using one:

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Blogging 101- what makes good blog post?

Guest blogger Mike Raven

By Mike Raven, @ravenswingthog

Hi, I’m Mike, and I promise the reason for this image of my asleep under a pink duvet will be discussed later.

So, you’ve decided to write a blog post. Maybe it’s for your own personal blog, or for a work one. Perhaps it’s to do with your career, a hobby of yours, or just something from everyday life.

But how do you make a good post?  This isn’t a small pond – the reality is that around 2 million blog posts are created each and every day. There’s a lot of choice out there.

So how do you write a post that people view, like, and be shared?

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Snapchat’s New Features

snapghost

As Facebook’s Instagram drives to oust the popular disappearing messaging app Snapchat, both apps seem to be adding features here, there and everywhere. It’s hard to keep up!

Snapchat have had a busy month or two, with launching features such as the innovative Snap Map feature and more recently, On-Demand Geofilters.

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Bonfire- Facebook’s group chat app?

houseparty

Image: Houseparty

There is a new player in town, Houseparty- a group chat app popular with teenagers. Houseparty, built by founder Ben Rubin and his team last year, was designed for teens who want to dip in and out of live online gatherings. It notifies you if your friends are online and hanging out online and invites you so you can go and join them at these digital “parties”. By November 2016, almost 1.2 million users spent round 20 minutes a day using the app. Currently, Houseparty is in the US App Store’s top 200 app, sitting at 152, and 14 in the social network category (App Annie,2017).

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