The Emergence of Social App TikTok

The Emergence of Social App TikTok

TikTok, the Chinese social media platform which allows users to create and share short video clips, is becoming a huge competitor to Snapchat and even Twitter.

Videos created on TikTok are generally no longer than 15 seconds – although it has experimented recently with longer clips and some star users are allowed to make videos of up to 59 seconds. Adverts have also recently been spotted on the site as it looks for ways to monetise its content.

The app has drawn comparisons to Vine, the once popular video app that was owned and shut down by Twitter.

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Facebook Data Scandal: What Now?

facebook on mobileOnce again the biggest social media network, Facebook, are in the spotlight- for all the wrong reasons. The drama began when the $500 billion company admitted Friday that data analysis firm Cambridge Analytica, which has close ties to President Trump’s election campaign and right-leaning megadonors, used data that had been collected from 50 million users without their consent. Facebook has since suspended Cambridge Analytica’s access to its platform.

Cambridge Analytica issued a number of press releases in the days following the explosive media reports, saying that it “strongly denies the claims” it acted improperly.

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A 3-Step Guide: Converting Clicks Into Customers

google analytics

Getting clicks to your site is easier now more than ever. Anyone can drive clicks using a range of different platforms, from Google to social media sites, on any budget.

But how do you covert these clicks into conversions? This is a different proposition entirely. Getting people to your website is just half of the challenge.

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Grow Your Blog With Social Media

social media blog optimizationBy Tamara Tanney, @itstamaragt

Whether you are a veteran blogger or new on the scene, there is no question that social media plays a huge role in the growth and influence of your blog. Done are the days where traditional marketing is the only way to maximize our reach. The new wave of social media marketing allows blogs, business owners, brands, and individuals share their message and knowledge with a plethora of users from around the world. For those heavily committed to blogging, this also helps them rake in some money!

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Why Use A Social Media Management Tool?

Social Media Tool

Social media is a key component of marketing today, and should be included in every marketing plan. If not, you’re missing a trick!

But how can you streamline your social media activity to make it more efficient, and at the same time make your job a lot easier?

Cue social media management tools. Here’s 4 reasons why you need to be using one:

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Blogging 101- what makes good blog post?

Guest blogger Mike Raven

By Mike Raven, @ravenswingthog

Hi, I’m Mike, and I promise the reason for this image of my asleep under a pink duvet will be discussed later.

So, you’ve decided to write a blog post. Maybe it’s for your own personal blog, or for a work one. Perhaps it’s to do with your career, a hobby of yours, or just something from everyday life.

But how do you make a good post?  This isn’t a small pond – the reality is that around 2 million blog posts are created each and every day. There’s a lot of choice out there.

So how do you write a post that people view, like, and be shared?

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New-Age Marketing: The Rise of Live-Video Streaming Apps

live video social media marketingOver a year ago in March 2015 Twitter announced that it had purchased live-video streaming mobile app company, Periscope, at a figure just south of $100 million — among the social media giant’s most expensive purchases. A few days after this rival video-conferencing app Meerkat steals the show at the annual SXSW Interactive festival, with scores of tech early adopters using the app to stream live panels and talks from the conference in Austin. This was the beginning of the journey for live-video streaming apps. In this article I will outline what has worked, what hasn’t worked, and who has got the right ideas going  forward.

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